Add to this the warmth and cheerfulness of the people of Rajasthan who welcome the tourists from the depths of their hearts. The excitement heightens as the Maru-Shri (Mr. Desert) Competition and the turban-tying competition gets underway. In the turban-tying competition and tug of war, Indians compete with foreigners which adds to the fun of the festival. An interesting event of the festival is the Moustache Competition. In this competition the prize is given to the man with the longest moustache.