is the one of the most attractive destinations in India for both
domestic and International tourists. About 6 million people visit
the State every year of which 9% are foreign tourists. On an average
a domestic tourist spends Rs. 400 per day and an Iternational tourist
spends Rs. 800 a day (M/s. A. F. Ferguson & Company). Rajasthan
being poorly endowed in terms of water availability depend on the
non-farm sector to develop its economy and improve the quality of
life of its people. Hence the development of tourism has great relevance.
Rajasthan is known for its diversity in terms of natural resources,
history and the people. The many forts and palaces, heritage hotels
and attraction of travelling on the Palace On Wheels has been a
unique selling proportion for tourists coming to the State. Colorful
fairs and festivals are also greatly appreciated by visitors. The
different ethnic culture of the people has proved to be a major
attraction for visitors. The colorful attire of the people is a
photographers delight. Today, Rajasthan is the image of India in
the eyes of the tourism world. The unique desert environment in
Western Rajasthan is a major attraction also. Rajasthan is an exotic
destination visited by people interested in seeing something different,
visiting unique place and participating in a joyous old culture.
The effort of the Government and Tourism Industry have been to improve
the quality of the product and service available to the visiting
tourists. This is being attempted by improving the dissemination
of information; providing easier access through train, air and road
transport; arranging for suitable accommodation; conservation of
the Heritage forts, palaces and old monuments; improving the quality
of service through Human Resource Development; developing ancillary
leisure, entertainment and amusement facilities. With liberalization
of the economy the role of the private sector in tourism is expected
to grow manifold. The effort is to provide a conductive environment
to increase private sector investment in the various joint sector.
Some facilities are best developed wholly in the private sector,
The effort of the Government of Rajasthan has been to create an
investor and market friendly environment. This effort is most manifest
in service sector activities like tourism.
As a part of the government effort to make a major thrust in improving
the quality of the product and increasing the flow of tourists to
the state, a series of measures have been attempted which should
logically culminate in evolution of an investment plan for tourism
which identifies areas in which investment is expected to come in
the Public Sector, Joint Sector and Private Sector.