Changing role of Travel Agents

E-business will spell monumental success for some and for some it will be question of survival. In such a global scenario the Indian travel agent cannot be complacent. He has to be innovative in executing personalized service that no distribution based on technology can substitute.

Concern over the future of the business is justified, but the trade will have to remind itself that it should put its best foot forward in helping the growth of tourism. After all, revenues can be enhanced only if the entire sector grows. For achieving that objective any segmented approach will be counterproductive and it will have to be concerned effort among all sections as also through partnership with the government.

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